Your church’s website is often the first impression of your church that people get, so you want to make sure you’re including the right things and omitting the right things when it comes to the content on your website. That being said, here are three common mistakes you can avoid on your website to make sure people can find the information and help they’re looking for. 

1. Don’t try to achieve too much.
   When you have too many calls to action on your website, it can be confusing what your goal is for your website visitor. Many churches make the mistake of pointing you to Sunday morning activities, weekly small groups, online services, the giving page, and more. Instead of doing this, decide on one clear call to action you want to highlight on your website and point visitors to that one action. Also, make sure this call to action is in the form of a distinct button in your title menu to make it stand out above all the other information on the site.  
   
2.  Don’t hide your staff.
   A visitor to your site is looking for people and connections, not an organization in a big building. So make sure to have a page on your site where you display pictures and short descriptions of your staff. By including a short blurb of information about each staff member, you’re providing connection points for website visitors and giving them someone to identify with and relate to, making your church more inviting.
   
   
3. Don’t forget a blog.
   While it’s important to make sure you’re updating your church website with the most recent message each week, there is more dynamic content you can include on your website, like a blog. People are constantly looking for answers when it comes to faith-based topics and questions, so why not include a place on your site where they can get those answers? You can ask one or more of your staff members to own this project, but make a point to post contently regularly on your church’s blog as an added resource to visitors as well as members of your congregation.